Influencer Compensation

The rise of social media has transformed the marketing landscape, ushering in a new era of influencer-driven campaigns that leverage authenticity and relatability to connect with audiences. These influencers wield unprecedented power to shape opinions, drive consumer behavior, and influence trends. With this influence comes a myriad of opportunities, including lucrative compensation contracts with brands […]

The Business of Social Media Influencers

A Multi-billion Dollar Industry…and Growing The Boesch Law Group has handled and followed matters concerning the Talent Agencies ACT (TAA) for decades. Agents, managers, and influencers often have to struggle to reconcile the definition of “artist” under the TAA with the characteristics of the modern social media influencer.  The social media and influencer industry is […]