Social Media and the Law

“Social Media” includes not just Facebook and Twitter but all forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Social media has become an important part of any business marketing and client-based development platform.

With new and expanding platforms sweeping through cyberspace faster than the click of a mouse, the arena of disputes in the digital world is rapidly expanding as well. The Boesch Law Group, located in the heart of “Silicon Beach” in Santa Monica, is a respected leader in the realm of new media law, cyber-bullying, defamation, trade libel, privacy, e-commerce, cyberspace and internet matters, technology-related disputes, trade secrets, contracts, warranties, and software.

Knowing how to navigate through social media problems and issues is essential today for all businesses and for their legal representatives. Here are the five reasons businesses incorporate social media into their overall business plan, the same reasons why business lawyers need to be up to date in understanding all aspects of social media:

1. Social Media is an excellent way to promote your content

Social media allows you to reach out to potential customers without spending outrageous amounts of money on advertising while staying in touch with current customers. Social media, when used in conjunction with high-quality content creation, is a highly effective way to attract new customers to you and also helps you to build authority in your area of expertise. Questions of unfair competition and fair competition are raised daily to the professionals at the Boesch Law Group.

2. Social Media helps you manage your reputation

Social media allows you to keep an eye on what other people and sites are saying about your name, company, or brand online – and to fix any problems quickly and efficiently, if need be. Trade libel, defamation, and how to address anonymous attacks, are necessary areas of expertise for the most competent legal representation.

3. Social Media helps you get personal and provide better customer service

Letting customer questions go unanswered makes businesses look unprofessional, like they just don’t care, and it’s a fact that customers like to connect with real people, not faceless companies. It’s crucial that your business is visible on the social networks your customers are using, and that you are regularly monitoring all of your channels for brand mentions and customer questions. With the help of social media, businesses can communicate personally with their customers rather than through an established script of standard responses. This minimizes complaints as well as costly legal fees.

4. Social media helps build credibility in your business or brand

An accessible business is a trustworthy business. With so many alternatives to choose from, customers are often overwhelmed and want an easy way to authenticate a business that they may be dealing with for the first time. Seeing that you are active on social media helps to create trust with potential customers; signaling that you care about your customers and should anything go wrong, you’ll be easy to contact. Name and brand protection are part of what we do every day at the Boesch Law Group.

5. Social media will increase traffic to your website

Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Being active on social media will help your “search engine optimization” (SEO) to increase your website traffic. With more traffic, more interactions and more transactions, a certain percentage of these contacts inevitably will be business problems and/or legal questions.

Having professionals on your team like the Boesch Law Group, who know what they are doing with legal issues in social media, can only enhance your business.

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